Some Malaysian Association of Hotel Owners (MAHO) members and I attended a dialogue held by the Minister of Tourism, Dato' Seri Dr. Ng Yen Yen.
There was an overwhelming number of parties that attended, so we couldn't voice out specific issues the hotel industry is facing.
We were, however, surprised by the disclosure of the new target set by the ministry.
By 2020, the ministry of tourism aims to achieve 36 million tourists and 168 billion ringgit in tourism revenue.
We were asked to share ideas on how to achieve this.
Well, what I understand here is that there are more hotel rooms available now, but the ministry needs to address how exactly to attract that 36-million tourists to Malaysia. We are already facing a surplus in accommodation now.
Where are the activities to promote Malaysia?
Currently, it's just a number game with no concrete plans.
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